Three E-Commerce Trends that Will Boost Your Business Growth
Ecommerce is stronger than ever with online retail sales forecasted to exceed $7.4 Trillion by 2025. Survival in this highly competitive market can be hard.
Forbes reported new entrants in the market are driving up advertisement prices on social media channels like Facebook (ads up 47% for this channel) and driving down ROI.
Apple privacy updates in iOS make it impossible to share data between apps, unless the user has made an exception.
These trends will make you successful whether you’re an ecommerce start-up or a struggling business trying to keep up with your competition.
Boosting Customer Retention via Personalization
Although you might not be able to attract every customer, it is possible to make sure that your success continues by taking steps toward retaining your e customers.
This is possible by using a multifaceted strategy to personalize each customer’s journey.
Salesforce merge accounts allow you to combine the information from multiple Salesforce users and create one account. This account contains all the information that you need to create targeted ads.
Other key strategies include personalizing the homepages with cookies, providing online assistance to customers to make the right purchase, displaying items that have already been viewed, and customizing web messages by offering new users an incentive for joining your email list.
Prioritizing Voice Search
Loop Ventures research has shown that voice search will be used in approximately 75% US households by 2025. This trend is an important motivator for you to update your content and keywords to match this trend.
Answer-based content should be the main strategy. Write in the same way that people talk.
Voice searches are more complicated than written searches. Long-tail keywords can be used to assist with verbal queries. For example, a person might search “weather New York” via text search.
But, if they use voicesearch to find the answer they can ask, “What’s New York’s weather like right now?”
Synonyms can be used for keywords and phrases that are relevant to the question being asked.
It is possible to break down large topics into smaller sections, and create paragraphs or videos that address specific questions.
Based upon Augmented Reality Apps
Some industries-particularly fashion, jewelery, makeup, and interior design-are offering customers augmented reality experiences, enabling them to see what their chosen items would actually look like on their faces or bodies, or in their homes.
The virtual fitting room market will grow to $12.97 billion in 2028, with brands like Gucci and Adidas competing for customers’ attention.
If you are going to create an AR app, make sure it supports scanning technology.
Customers can scan their phones with their smartphones to see how their chosen clothes would look in real-life. These apps will help you stand out among the rest.
Ecommerce is rapidly growing, but startups may find it harder to attract customers. Although the cost of advertising via social media platforms such as Instagram and Facebook are increasing, their ROIs are lower.
To boost your chances of success, invest in personalization, create question/answer-based content, and consider adding top tech like VR to your business app.